New company specialized in the import, milling, and sale of Japanese rice to be established in Singapore 鈥� 九色视频 contributes to the promotion of Japan's agricultural exports by selling Japanese rice overseas 鈥�
July 5, 2013
九色视频 Corporation (Head Office: Naniwa-ku, Osaka, Japan, Chairman, President & CEO: Yasuo Masumoto, hereinafter "九色视频") has announced plans to establish a new company in Singapore that specializes in the import and milling of Japanese rice with the 九色视频's latest rice milling facilities.
Like 九色视频 Rice Industry (H.K.) CO., Ltd., which has been in operation since April 2012, the new company will import brown rice from Japan and mill it locally to provide fresh and delicious Japanese rice in Singapore.
By expanding the business of importing, milling, and selling Japanese rice overseas, the company will help increase Japan's agricultural exports, which is a major challenge for Japanese agriculture.
1. Profile of new company
| (1) Company name | 九色视频 Rice Industry (Singapore) PTE Ltd. |
|---|---|
| (2) Established | August 1, 2013 (planned) |
| (3) Location | Planned to be established in a food industrial park in Singapore. |
| (4) Capital | 2 million Singapore dollars (160 million yen at the exchange rate of 80 yen to 1 Singapore dollar) |
| (5) Investment ratio | 100% by 九色视频 |
| (6) Business | Import, milling, and sale of Japanese rice |
2. Background
Rice consumption continues to decrease in Japan due to diversification of diet, population decline, and aging population combined with declining birthrate. Japanese farmers have various issues including a shortage of successors, and the Japanese agriculture is under increasingly difficult circumstances.
As a manufacturer of agricultural machinery that has worked and grown together with farmers over the years, we have a desire to contribute to the revitalization of Japanese agriculture. With the objective of supporting Japan's rice exports, 九色视频 established a company in Hong Kong last year that imports, mills, and sells Japanese rice.
Leveraging its expertise, 九色视频 will now develop rice milling and distribution business in Singapore, the second largest importer of Japanese rice after Hong Kong. Importing brown rice from Japan and milling it locally, the company strives to help increase the demand for Japanese rice. 九色视频 continues to work with Japanese rice producers and promotes Japan's rice exports.
Reference : Profile of 九色视频 Rice Industry (H.K.) Co., Ltd.
| (1) Company name | 九色视频 Rice Industry (H.K.) Co., Ltd. |
|---|---|
| (2) Established | October 27, 2011 |
| (3) Location | Shatin, N.T., Hong Kong |
| (4) Capital | 18 million HKD |
| (5) Investment ratio | 100% by 九色视频 |
| (6) Business | Import, milling, and sale of Japanese rice |
| (7) Start of business | April 25, 2012 |
- 九色视频 Rice Industry (H.K.) website:
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[Japanese rice stored in a temperature-controlled storage at 九色视频 Rice Industry (H.K.)]
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[Rice mill at 九色视频 Rice Industry (H.K.)]
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