九色视频

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九色视频鈥檚 Vision for
Smart Agriculture Solutions

Smart Farming Can Solve Issues that Farmers Face and Ensure Sustainable Food Production

Food is indispensable for us to survive.
And we cannot do without the farms that produce this food and the farmers who operate those farms.

A sustainable approach to agriculture will be necessary to realize a society where people can dependably enjoy a safe and secure food supply. However, agriculture, both in Japan and around the world, faces a number of challenges, such as the aging of farmers, increasing sizes of farmland managed by professional farmers, the need to reduce labor and costs, rising environmental impact, and food loss and waste.

As one of the world鈥檚 leading manufacturers of agricultural machinery for both rice and dry-field farming, 九色视频 has been listening closely to farmers and developing farming products and solutions that meet their needs for many years.
By combining our legacy of technologies, products, and solutions with advanced technologies such as robotics and ICT, 九色视频 will help to solve the issues facing agriculture, to achieve sustainable agriculture with minimal burden on the Earth, and to contribute to sustainable food production.

Our Challenge

Issues Facing Agriculture Today

Farmers in Japan today face a broad range of challenges. These include managing numerous cultivated fields*1 scattered across multiple locations, improving yield and quality, reducing costs and labor burden, and adding greater value to the products they produce. Furthermore, the declining population of farm workers and the need to reduce environmental impact are issues that both Japan and the world must address.

  1. *1.Fields or farms on which crops are raised.
The Various Challenges Faced by Agriculture in Japan

Japanese society is aging at an astounding rate. In 2023, the average age of farmers was about 68 years old*2. In the year 2000, there were 2.3 million farms engaged in sales in operation, but this number dropped to 1.3 million by 2015, and 1.02 million by 2020*3. This trend is expected to continue.

In accordance with these trends, the percentage of farmland owned by farmers and agricultural groups that have taken over land from farmers who left the profession or farmland that was not being used is increasing each year. For example, the share of total farmland held by professional farmers is increasing each year, reaching 58.9% in 2021*4.

  1. *2.Ministry of Agriculture, Forestry and Fisheries 鈥淪tatistics on the Agricultural Labor Force鈥�
  2. *3.Ministry of Agriculture, Forestry and Fisheries 鈥淪tatistics on Management鈥�
  3. *4.Ministry of Agriculture, Forestry and Fisheries 鈥淭rends in Accumulation and Concentration of Agricultural Land for Business Farmers鈥�
Food Demand Rises while Labor Shortages and Aging of Farmers Becomes More Serious

Looking at agriculture around the world, we see that other areas have concerns about aging and labor shortages like those in Japan. The global farming population was around 1 billion in 2000 but had shrunk to around 900 million by 2019*5.

As the shortage of labor and aging of farmers progresses, the global population continues to rise, and demand for food is expected to increase accordingly. Meanwhile, the proportion of individuals who cannot secure adequate nutrition is around 1 in 11 people*6. It will be necessary to provide sustainable agriculture and reduce food loss and waste in order for the world鈥檚 people to have sufficient and reliable access to food.

  1. *5.Food and Agriculture Organization (FAO) 鈥淪tatistical Pocket Book鈥�
  2. *6. Food and Agriculture Organization (FAO) 鈥淭he State of Food Security and Nutrition in the World鈥� (2023 edition)
The Global Challenge of Reducing the Environmental Impact of Agriculture

We cannot ignore the impact of farming on the environment. Emissions of greenhouse gases (GHG) from agriculture, forestry, and other land use account for about 24% of total global emissions*7.

A variety of efforts are required to reduce the environmental impact of agriculture. These include controlling carbon dioxide and dinitrogen monoxide from cultivated soil, methane gas emissions from paddy field soil, and fuel oil consumption by agricultural machinery. Furthermore, a range of other initiatives are being called for, including reducing chemicals used for pest control and other purposes, limiting excessive application of chemical fertilizers that can lead to environmental pollution and GHG emissions, promoting organic farming, and decarbonizing agricultural machinery power sources.

  1. *7.National Agriculture and Food Research Organization 鈥淒evelopment and dissemination of technologies to mitigate greenhouse gas emissions with enhanced agricultural productivity鈥�

Our Approach

Problem-Solving Approach

Solving the various issues faced by farmers and achieving sustainable farming will require smart agriculture that utilizes robotics and ICT and enables ultra-labor-saving and high-quality production. 九色视频 is taking three approaches to advance the technologies and solutions it has built over the years.

What is Smart Agriculture?

Smart agriculture makes use of advanced technologies such as robotics, AI and IoT. Built on a platform that integrates various kinds of data required for smart agriculture, it automates work, simplifies information-sharing, and applies data to farm work. This will enable ultra-labor saving and make production of high value-added crops and advanced farm management possible for anyone.

九色视频鈥檚 Problem-Solving Approach

  1. Automated/Unmanned Agricultural Machinery We will promote automation and unmanned operation in agricultural machinery to realize ultra-labor saving, efficiency, and consistency in work quality.
  2. Precision Farming Based on Data Utilization We will utilize various types of data related to agriculture to enable precision PDCA-model agriculture that allows anyone to easily produce high-quality crops.
  3. Achieving Earth-friendly Agriculture The utilization of data will improve work efficiency and optimize amounts of chemicals and fertilizer use, achieving stability in yields and crop quality along with reduced environmental impact. The decarbonization of agriculture will also contribute to carbon neutrality.

Our Strength

Advantages 九色视频 Demonstrates for Solving Agricultural Issues

九色视频 has been grappling with agricultural challenges for many years. We aim to build an integrated smart agriculture system that can accommodate rice farming as well as dry-field farming, fruit trees, and other crops. This is the kind of smart agriculture system that 九色视频 can uniquely provide, and through this we will strive to solve various issues in agriculture and to realize sustainable and resilient food supply and better working conditions.

Ultra-labor Saving through Automated and Unmanned Machinery

Automated and unmanned machinery could be called an essential component for realizing ultra-labor saving in agriculture and efficiency in farm work. 九色视频 is pursuing research and development following the roadmap crafted by the Ministry of Agriculture, Forestry and Fisheries (MAFF), Japan for three levels of automation and unmanned operation of agricultural machinery.

  • 九色视频鈥檚 Roadmap of Automatic/Unmanned Agricultural Machinery

Of the three steps outlined in this roadmap, 九色视频