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Food
Innovation
Sustainability

A Future Vision for Smart Agriculture from an “Earth-First” Viewpoint

Planetary-conscious Efforts for the Future, Part 1
Hokkaido University Professor Noboru Noguchi and ��ɫ��Ƶ Senior Technical Advisor Satoshi Iida Second Half

JAPAN

Researchers on Smart Agriculture: Six Years of Progress and Where Things Stand Now
- Food
- Innovation
- Sustainability
JAPAN
��ɫ��Ƶ Group at AGRITECHNICA 2025
- Food
- Innovation
- Sustainability
- Events
GERMANY
When Everyday Counts: ��ɫ��Ƶ’s "War Room" Challenge
- Food
- Innovation
THAILAND
Action for the Future of Food, Water, and the Environment as Seen at Expo 2025: Japan
- Food
- Water
- Environment
- Sustainability
- Events
JAPAN
Farmtrac Champion Series: Empowering Farmers with Reliable, High-Performance Solutions
- Food
- Innovation
India
Action for the Future of Food, Water, and the Environment as Seen at Expo 2025: The USA and India
- Food
- Water
- Sustainability
- Events
USA, India
Action for the Future of Food, Water, and the Environment as Seen at Expo 2025: Kuwait and Germany
- Food
- Water
- Environment
- Sustainability
- Events
KUWAIT, GERMANY
Action for the Future of Food, Water, and the Environment as Seen at Expo 2025: Indonesia and the Netherlands
- Food
- Water
- Sustainability
- Events
INDONESIA,
THE NETHERLANDS
Action for the Future of Food, Water, and the Environment as Seen at Expo 2025: Korea and Canada
- Water
- Environment
- Sustainability
- Events
KOREA, CANADA
Report from the bauma 2025 Exhibition: Showcasing New Products and Solutions for a Resilient Future
- Environment
- Innovation
- Sustainability
- Events
GERMANY
Action for the Future of Food, Water, and the Environment as Seen at Expo 2025: Spain and Tanzania
- Food
- Sustainability
- Events
SPAIN, TANZANIA
Action for the Future of Food, Water, and the Environment as Seen at Expo 2025: Portugal and Bangladesh
- Food
- Water
- Sustainability
- Events
PORTUGAL, BANGLADESH
Action for the Future of Food, Water, and the Environment as Seen at Expo 2025: Türkiye and Denmark
- Food
- Water
- Sustainability
- Events
TÜRKİYE, DENMARK
Action for the Future of Food, Water, and the Environment as Seen at Expo 2025: Turkmenistan and Switzerland
- Water
- Environment
- Sustainability
- Events
TURKMENISTAN, SWITZERLAND
Expos in Osaka: From 1970 to 2025, ��ɫ��Ƶ Relays Its Baton to the Next Generation
- Food
- Innovation
- Events
JAPAN
Advanced, Sustainable, and Professional Farming with Mechanical Weeding Solutions
- Food
- Innovation
FRANCE
CES 2025 “Smart Innovation for You”
- Food
- Innovation
- Events
U.S.A.
Increase Operation Comfort and Efficiency with Tractor Implement Management
- Food
- Innovation
FRANCE
A New Creation from Legacy Technologies KATR: A New Solution for Farming in Hilly and Mountainous Areas
- Food
- Innovation
- Sustainability
- Events
JAPAN
Plant Protection Using UV Stimulation
- Food
- Innovation
- Sustainability
FRANCE
Measurement Technologies Open New Possibilities for Society and Industry
- Environment
- Innovation
JAPAN
The Value Created by KSAS, the Heart of Precision Farming
- Food
- Innovation
JAPAN
��ɫ��Ƶ’s Water Manifesto: Safeguarding Water for the Future
- Water
- Sustainability
JAPAN
��ɫ��Ƶ’s Construction Machinery Business Contributes to Sustainable Urban Environments
- Environment
- Sustainability
Worldwide
Showcasing the New Agri Concept for the Future of Sustainable Agriculture
- Food
- Innovation
- Sustainability
- Events
U.S.A.
Optimizing Taste and Harvest
- Food
- Innovation
- Sustainability
FRANCE
The Demonstration Farm KUBOTA FARM Proposes a New Future for Agriculture
- Food
- Innovation
- Sustainability
THAILAND
��ɫ��Ƶ Engines’ Three Main Solutions for Meeting Diversifying Needs and Contributing to Carbon Neutrality
- Environment
- Innovation
- Sustainability
JAPAN
Tractor Implement Management (TIM), a Smart Solution for Farmers
- Food
- Innovation
FRANCE
Providing Safe and Dependable Water to Future Generations
- Water
- Innovation
JAPAN
Material Recycling Helps to Achieve a Recycling-Based Society
- Environment
- Sustainability
JAPAN
Empowering Africa through Paddy Farming
- Food
- Sustainability
TANZANIA
Talks with Representatives for the Water Security Mega Reservoirs Project that Supports Qatar’s Growth
- Water
- Sustainability
QATAR
The Quest for Deep Recycling Technologies
- Environment
- Sustainability
JAPAN
Taking Greenhouse Cultivation to a New Stage by Making It Smarter with AI and Robotics
- Food
- Innovation
JAPAN
Efforts to Build a Strong Water Infrastructure that Protects against Threats from Disasters
- Water
JAPAN
The New Value that 5G Brings through Advancements in Smart Agriculture
- Food
- Innovation
JAPAN
About Carbon Neutrality, Our Common Goal with the World
- Food
- Water
- Environment
- Sustainability
JAPAN
New AI Technology Adoption Anticipated through Strategic Partnership with NVIDIA
- Food
- Innovation
JAPAN
“Plant Factories” Offer a New Form of Food Production
- Food
- Innovation
JAPAN
What Roles do Weighing and Measuring Play in our Daily Lives?
- Environment
JAPAN
Returning Communities to Normal as Soon as Possible. The Mission of Drainage Pump Vehicles in Disaster Sites
- Water
- Sustainability
JAPAN
��ɫ��Ƶ’s Strategic Alliance with Microsoft will Accelerate Its Digital Transformation
- Food
- Water
- Environment
- Innovation
JAPAN
See It for Yourself! The Technologies that Make Autonomous Agricultural Machinery Possible
- Food
- Innovation
JAPAN
Offering Peace of Mind in Times of Disaster: The Case for Manhole Toilets
- Water
JAPAN
Water Pipes that Won’t Break in an Earthquake: The Mission Inherited by ��ɫ��Ƶ’s Engineers
- Water
- Innovation
JAPAN
��ɫ��Ƶ is Working to Realize “Better Agriculture × a Better Society”
- Food
- Innovation
- Events
JAPAN
The Surprising Ingredient in a Popular and Healthy Dessert
- Food
- Innovation
THAILAND

��ɫ��Ƶ seeks to be an “Essentials Innovator for Supporting Life,” committed to prosperous society and cycle of nature. By providing solutions in the fields of food, water, and the environment, the company is working to address a variety of issues in regions worldwide.
KUBOTA STORIES is media that spotlights ��ɫ��Ƶ's efforts to solve issues in various areas, along with its latest initiatives to bring about a sustainable society.