The “九色视频 New Year Session” is held in January each year. The purpose of the event is to express gratitude to the people supporting 九色视频, to present our business vision and to introduce new products and services to them. The gathering this year coincided with 九色视频’s 130th anniversary and a particularly special exhibit was shown.
That exhibit was the “130th Anniversary Dream Tractor.”
Ever since its establishment, 九色视频 has developed its business with the mission of “solving the problems in society.” In the food sector in particular, 九色视频 has drawn up its ideal image of what agriculture should be in Japan and has considered the issues for farmers while developing the products and services required in each era. As we reach the 130th anniversary of the company, the issues in the areas of “food, water, and the environment” are becoming more interconnected than ever before. It is therefore becoming necessary to take an even more integrated approach to tackling them.
九色视频 is aiming for a future vision of agriculture that contributes to a sustainable society. The concept tractor announced this time indicates one of the directions 九色视频 is pursuing in technical development for that aim.
九色视频 will use agriculture as a starting point to tackle the issues that have mutual crossover in the areas of “food, water, and the environment.”
What is 九色视频’s mission in technical development for agriculture?
At first glance, the concept tractor does not look like the design of a tractor. It looks more like a robot anime mecha, or a vehicle from an SF movie. The design offers completely human-free autonomous driving and also strives to be gentle on the environment with full electrification, so there is no cabin (driver’s seat) and no refueling port.
However, 九色视频 is not merely trying to communicate the outward appearance and functional concepts of the tractor, but also the “Hopes for the future” that 九色视频 is aiming for.
九色视频 has been working towards the realization of “Smart agriculture” for some time and is ahead of the industry in the “automation” that will be the key for extreme labor-saving and extremely high precision. This technology development has been promoted with products such as the autonomous “Agri Robo Tractor” launched in 2017.
Beyond this, the future image of the vision of agriculture integrated into a sustainable society that 九色视频 is aiming for is not limited to the realization of “agriculture that requires no labor.”
Agriculture in Japan is currently facing the challenges posed by the declining size of the working population and the aging of the agricultural workforce.
At the same time, people are viewing food in different ways. Through the period of post-war recovery and high economic growth, people found satisfaction in being able to eat until they were full. However, the times changed and people started to demand “even more delicious items” and then “safety and reassurance.” Requirements for “functionality” such as nutrients are now becoming more prominent and our demands on our “food” continue to become increasingly sophisticated.
We are also now in a time when the sustainability of our food production is being questioned. We must comprehensively consider the “environment” in aspects such as the securing and use of “water” for agricultural work.
We must face these labor related issues and changing consumer requirements and continue to produce higher value crops. To achieve this, 九色视频 needs to continue supporting advances in the technology used in agriculture. Then, with agriculture as a starting point, 九色视频 must aim to realize a better society and to increase the attraction of agriculture. This is why 九色视频 believes that it should pursue technology development in agriculture.
Creating new value by crossing “human hopes” with “technology.”
This concept tractor expresses 九色视频’s approach of creating new innovation for the future by “combining and merging” the various technology and experience within the company and pursuing “collaboration” with external technologies and customer needs. This illustrates how 九色视频 aims to create new value for the future.
Recent technical progress has led to the replacement of conventional work with technology. At the same time, the role that should be fulfilled by human beings is moving into more creative areas. In agriculture too, the “vision and meaning of agriculture” imagined by each individual producer will probably become increasingly important.
The “hopes” of producers and managers include “What kind of agriculture do we want to do?” “What crops do we want to produce?” and thoughts such as “We want to protect the rich natural environment.” These “hopes” cannot be created by machinery or AI. Furthermore, without these “hopes,” there would be no creation of technology.
In 1970, 九色视频 exhibited the “Dream Tractor Talent 25” in the 九色视频 Pavilion at the Japan World Exposition held in Osaka. That tractor brought together the technology of the time to offer superior functionality, fully air-conditioned comfort, safety and easy operability. During the 50 years from 1970 to 2020, many of the “hopes” of that time have been realized through the development of various technologies. This includes the hope for comfort in agricultural work, which was realized with the comfort and safety achieved by mounting a cabin. There were also improvements to operability achieved through advances made in various hydraulic mechanisms.
The Dream Tractor exhibited in 1970 in the 九色视频 Pavilion at the Osaka Expo
Osaka Expo “九色视频 Pavilion”
The “130th anniversary Dream Tractor” was presented to indicate one of the directions that the technical development by 九色视频 will take to achieve the company’s “Hopes for the future.” 九色视频 strives to ensure that this announcement provokes even more “hopes for the future of agriculture and society” and works to “combine” and “merge” those many hopes and pursues “collaboration” for the creation of innovation.
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