クボタブランドパートナー
九色视频 brand partner
Here are the thoughts of 32 individuals who are taking on
the challenge of addressing the future of food and agriculture.
In which fields are they active,
and what kinds of ideas are they sharing ?
Try selecting the message
that resonates most with you.
书で表现する Expression using calligraphy
日置 恵さんの想い Megumi Hioki’s thoughts
パッと见でおいしさを伝える
デザイン书道家
A design calligrapher who conveys deliciousness at a glance
ACTION
「おいしそう！食べたい！」と思ってもらえるような书を书いています。また、野菜そのものを文字の一部にしたり、その野菜により兴味を持ってもらえるような仕掛けを作っていきたいです。
I write calligraphy that makes people think, “That looks delicious! I want to eat it!” I also want to work to do things like make the vegetables themselves a part of the text, so that people will become more interested in those vegetables.
テックでつなぐ Connecting with tech
加藤 百合子さんの想い Yuriko Kato’s thoughts
テックで地域をつなぐやさいバス
Vegetable bus that uses technology to connect communities
ACTION
农业を通じて、人のつながりという点でも食を生み出す环境という点でも「地球はひとつ」だと痛感しています。世界の人々を平和につなぐ键は农业にあると考え、农业技术の振兴に贡献していきたいです。
Through agriculture, I am keenly aware that we live in “one world,” both in terms of the connections between people, and in terms of the environment that produces our food. I believe that the key to connecting the people of the world to peace can be found in agriculture, and I want to contribute to the promotion of agricultural technology.
农业者の経営を支援する Supporting the management by farmers
佐川 友彦さんの想い Tomohiko Sagawa’s thoughts
农家の课题を解决する
右腕経営コンサルタント
Agricultural management consultant
ACTION
つくる人の経営を支援する「农家の右腕」です。困りごとの相谈に乗って问题解决したり、目标実现のために伴走支援をしています。全国のユニークな生产者と一绪に、彼らの农业に悬ける梦を叶えながら、日本の豊かな食と农を守りたいです。
I act as a “farmer’s right-hand man” to support the management performed by the people who make our food. People consult me about the trouble they are experiencing and I work to solve the problems and to work together with them to provide support so that they can realize their goals. I want to work together with the unique producers around Japan, to fulfill their dreams for agriculture while also protecting the rich variety of food and agriculture we have here.
宇宙まで拡げる Expanding into space
西田 宏平さんの想い Kohei Nishida’s thoughts
地球と宇宙で “良い畑” を作る起業家
An entrepreneur creating “good fields” on Earth and in space
ACTION
地球农业発展と宇宙农业実现を目指して起业。土壌微生物培养技术を活用した、一石“多”鸟な土壌改良资材「宙炭（そらたん）」のビジネスを地球で展开。
同技术を応用して、月の砂から土壌を创る研究を国家プロジェクトの中で推进。
We started the company. with the aims of advancing agriculture on the Earth and realizing space agriculture. We develop our business globally with “Soratan,” which is a soil improvement material that utilizes soil microorganism cultivation technology and is something that truly kills multiple birds with one stone. We are also using that same technology
in a national project to research the
creation of soil from the sand on
the moon.
农业ロボットで救う Agricultural robots to the rescue
野口 伸さんの想い Noboru Noguchi’s thoughts
农业ロボット研究者
An agricultural robot researcher
ACTION
农业ロボットの开発研究は农作业を手伝ってくれる頼りになる仲间作りです。いま力をいれているのは、人の代わりに重たい农作物を収穫して运んでくれるロボット、美味しく健康に良い农作物を上手に栽培できる“知农”ロボットです。
Research and development for agricultural robots is an effort to make reliable colleagues that the farmers can rely on to help them with farm work. I am currently working on robots that can harvest and carry heavy crops in place of humans, and “intelligent farming” robots that can
skillfully cultivate tasty and healthy crops.
好奇心から未来へ挑む Curiosity to take on the challenges of the future
中仙道 怜さんの想い Ren Nakasendo’s thoughts
スーパー高校生蹿补谤尘别谤
A super high school student farmer
ACTION
消费者の食卓を彩り笑颜を育むことができるように想いをこめて、日本全国の固定种から世界中の変わった野菜まで300品种の野菜を生产しています！
魅力を伝え日本农业の未来を守り発展できるよう挑みます。
My desire is to bring color and smiles to the dining tables of consumers and I produce 300 different vegetable varieties, ranging from pure-bred varieties from all over Japan to unusual vegetables from around the world! I take on the challenge of protecting and advancing the future of Japanese agriculture by conveying what makes it attractive.
漫画で伝える Communicating through manga cartoons
荒川 弘さんの想い Hiromu Arakawa’s thoughts
変な农业知识を伝える漫画家
A cartoonist conveying wacky agricultural knowledge
ACTION
现在农业エッセイまんがを描いています。
农业という仕事の辛い所も楽しい所も包み隠さず、面白おかしくたまにうんちくも交えてお知らせしていきます。
I am currently drawing agricultural essay mangas. Agricultural work has both fun parts and difficult parts, and I do not hide any aspect in the creation of funny and interesting manga that also sometimes inform the readers of interesting information.
写真で伝える Communicating through photographs
阿部 了さんの想い Satoru Abe’s thoughts
お弁当を求めて旅するフォトグラファー
A photographer traveling around in search of good bento box packed lunches.
ACTION
卵焼きとソーセージに唐扬げ、ミニトマト。同じものが入っていても、お弁当はみんな违う。ごはんや梅干しだってよく见れば一粒一粒个性がある。お弁当を撮りながら、その向こう侧に见える人を撮っています。
Rolled omelet, sausage, fried chicken and mini tomatoes. Even if bento boxes contain the same things, every bento is different. Even if we think of just rice and pickled plums, if you look closely, each grain of rice has its own character. While taking pictures of the bento boxes, I am also taking pictures of the people visible on the other side of those bento boxes.
面白く伝える！
Communicating in
an interesting way!
小島 よしおさんの想い Yoshio Kojima’s thoughts
野菜や米の応援芸人
An entertainer supporting vegetables and rice
ACTION
オリジナルの野菜食育ソングを作ったり、全国の农家さんでの収穫体験を厂狈厂で発信しています。また、2024年から「野菜-1グランプリ」という野菜をテーマにしたお笑い大会も主催。今后も「お笑い」を通して、农产物の魅力を楽しく?分かりやすく伝えていきます。
I create original songs about vegetable nutrition and also experience harvesting with farmers across Japan and share those experiences on social media sites. From 2024, I have also held a vegetable-themed comedy competition called the “Vegetable-1 Grand Prix.” I will continue to use comedy to communicate the appeal of agricultural products in a fun and easy-to-understand way.
野菜の魅力を伝える
Communicating
the appeal of vegetables
緒方 湊さんの想い Minato Ogata’s thoughts
最年少野菜ソムリエプロ
The youngest professional vegetable sommelier
ACTION
日本には先人たちが守り育ててきた『伝统野菜』がある。これらの野菜はそれぞれに歴史があり个性豊かで、なによりも美味しい。
この野菜たちや日本の食文化の魅力を伝えていくこと、これが僕の使命。
Japan has some traditional vegetables that have been protected and nurtured by our ancestors. These vegetables each have their own history and strong personalities and, most importantly, they are all delicious.
My mission is to communicate the appeal of these vegetables and of the food culture in Japan.
滨罢×匠の技で
农业を変える
Changing agriculture with
IT x master craftsmanship
岩佐 大輝さんの想い Hiroki Iwasa’s thoughts
いちごで世界を甘酸っぱくする起业家
An entrepreneur using strawberries to
make the world sweet and sour
ACTION
いちごで世界を甘酸っぱくしたい。
世界中に笑颜の轮を作りたい。
いちごにはそんなパワーがあります。
I want to make the world sweet and sour with strawberries.
I want to create a circle of smiles around the world. Strawberries have the power to do that.
ゲームで伝える Communicating through games
なる?こいちさんの想い Naru & Koichi’s thoughts
异色の稲作ゲームクリエーターズ
Creators of unique rice growing games
ACTION
（
なる）知ることで人は人に優しくなれると思います。ゲームを通じて身近なお米や田んぼの成り立ちを伝えていきたい。
（こいち）「サクナヒメ」が娯楽分野から日本の农业を永く支援できるキャラクターに育ってくれると嬉しいです。
I believe that when people know about each other, they become kinder to each other. I want to work through games to communicate the origins of the rice and rice paddies we find all around us. (Naru)
I hope that “Princess Sakuna” will grow into a character who can support Japanese agriculture from the sector of entertainment for a long time to come. (Koichi)
土から探求する Exploring from the soil
藤井 一至さんの想い Kazumichi Fujii’s thoughts
人类には作れない「土」の研究者
A researcher of soil, which is something
that cannot be made by mankind
ACTION
科学が発展した今日でも、人类はまだ土を作れません。静かな土は秘密のレシピを教えてはくれません。それでも、スコップで掘ると土は个性豊かだと分かります。私は世界中の土を掘り、それぞれの土の可能性を発见しています。
Even today, with all our advanced science, mankind is still unable to create soil. Soil sits there very quietly and does not reveal its secret recipe. However, when we dig down with a shovel, it is clear that soil is rich in character. I dig the soil all over the world to discover the possibilities that each soil has.
俳优として演じて
伝える
Communicating
by performing as an actor
長澤 まさみさんの想い Masami Nagasawa’s thoughts
クボタブランドパートナーを通して“知る”きっかけを伝える俳优
An actor who conveys the opportunity to “know” through the 九色视频 brand partners
ACTION
未来の食と農業は、私たち一人ひとりの意識や行動で築かれていくと考えています。私はクボタの想いや活動を広く伝えることで、一人でも多くの方とともに未来の食と农业を考えていきたいと思います。
I believe that the future of food and agriculture will be built by the awareness and action of each one of us.
I want to communicate the thoughts and activities of 九色视频 to a wide audience, so that I can think about future food and agriculture together with as many people as possible.
飢饿をなくす Ending hunger
細井 ななさんの想い Nana Hosoi’s thoughts
「食料への権利」実现に取り组む
狈骋翱职员
An NGO staff working to realize the right to food
ACTION
日本、バングラデシュ、ベナン、ブルキナファソ、ウガンダを中心に、自立支援を通し、人々が地域で栄养ある农作物を栽培し、だれもがいつでも美味しく食事をすることができるよう、そこに生きるひとたちが协力する组织や仕组みづくりを応援します。
I support the strengthening of organizations and systems that enable people to work together to grow nutritious crops in their community, to ensure that every person can enjoy a good meal at any time. These activities are mainly conducted in Japan, Bangladesh, Benin, Burkina Faso, and Uganda.
社会と向き合う Confronting the issues of society
湯浅 誠さんの想い Makoto Yuasa’s thoughts
谁もとりこぼさない社会をつくる支援者
A supporter creating a society where no one gets left behind
ACTION
こども食堂の支援によって、
「こども」と
「食」をきっかけとしたつながりづくりを日本社会全体に広め、人と人のつながりを実感できる地域?社会をつくりたい。
Through support for volunteer-run cafes for children, I want the “children” and “food” to be the triggers that spread the building of connections throughout Japanese society. I want to create communities and a society where people can feel that there is a connection between people.
地域を旅する大学创り
Creating a “university” that
travels around rural regions
信岡 良亮さんの想い Ryosuke Nobuoka’s thoughts
都市と农村の新しい関係を创る
学び场の発起人
The founder of a “university” for learning to create a new relationship between cities and farming villages
ACTION
未来の食と农业を支えるには、産地である地域自体の豊かさが欠かせません。地域での活動実績を積んだ多様な“地域社会の担い手”を育て、食と农业を支える地域そのものの持続可能性を高めていきます。
In order to support the food and agriculture of the future, it will be essential that the rural regions that are the production areas are themselves prosperous. We work to nurture a diverse group of regional society leaders who have built up practical experience in activities in their local regions. The aim is to improve the sustainability of the regions themselves, which are what support our food and agriculture.
小説で寄り添う
Writing stories inspired
by agriculture
瀧羽 麻子さんの想い Asako Takiwa’s thoughts
食や农业を物語に描いた小説家
A novelist writing some stories about food and agriculture
ACTION
一个のじゃがいもにも一玉のトマトにも、一束のアスパラガスにも一粒のオリーブにも、それぞれに物语がある。小説を书きながら、そう感じました。小説を読みながら、そう感じていただけたら、うれしいです。
There is a unique story behind each individual potato, each tomato, each bunch of asparagus, and each olive. This is what I felt as I wrote my novel. I would be happy if reading the novel makes you feel that way too.
こどもたちに絵本で伝える
Communicating to Children
through a picture book
横田 祥さんの想い Sachi Yokota’s thoughts
絵本で「农业は楽しい！」を伝える农家
A farmer using picture books to communicate that “farming is fun!”
ACTION
「農業は楽しい！」を子どもたちへ伝える絵本を製作出版し、地元農業者による食農教育活動を全国展開するオンラインコミュニティをつくりました。2030年、农业を子どもたちのあこがれの職業にすることが目標！
I created and published a picture book to communicate to children that “farming is fun!” and created an online community to extend the food and agriculture education activities conducted by local farmers to people throughout Japan. My goal is to make agriculture into a career that children long to pursue, by 2030!
食の真価を料理で
伝える
Conveying the true value of
food through cuisine
吉田 夏織さんの想い Kaori Yoshida’s thoughts
循环型农园レストランシェフ兼农场长
A restaurant chef and farm manager in a circular farm
ACTION
「いただきます」は食に対する敬意が込められた日本独自の美しい挨拶で、食と农が密接につながっていることを感じられる言叶です。野菜を育て、家畜を育てて料理をする私たちのレストランでは、「いただきます」を通じて、心豊かな时间を提供しています。
“Itadakimasu” is the beautiful and uniquely Japanese greeting that we say before eating to express our respect for food. It is a phrase that reminds us of the close connection between food and agriculture. We grow vegetables, raise livestock, and cook the food in our restaurant so that we can provide a heartful experience through the “Itadakimasu” said there.
声で届ける Delivering vocally
Machicoさんの想い Machico’s thoughts
农业の魅力を発信する农业声优
An agricultural voice actor who promotes the appeal of agriculture
ACTION
食育をもっと身近なものに。収穫、梱包、模拟贩売など、食卓に届くまでの工程を体験して楽しんでもらう。「想像できるもの」になれば、食への関心だけではなく関わる人达への感谢や取り巻く背景への理解が深まっていくと思います。
I want to make nutrition education more accessible. The participants enjoy experiencing the processes that lead to the arrival of food at their dining table, including harvesting, packing, and mock sales. If it becomes something that they can imagine, then I believe that not only will their appreciation for the food increase, but also their appreciation for the people involved in that food, and I believe that their understanding of the background surrounding the food will deepen.
美しい棚田で育む
Nurturing in our beautiful
rice
terraces
櫻井 一好さんの想い Kazuyoshi Sakurai’s thoughts
人と人とを棚田で繋ぐ守り人
A protector using rice terraces to connect people with each other
ACTION
毎日食べている美味しいお米は、春、棚田に植えた1本の苗から始まり、秋には黄金色の稲穂になり、あなたの元に届きます。その感动を多くの人に体感してもらいたいです。
The delicious rice we eat each day begins from a single seedling planted in a terraced rice field in the spring. In the autumn, this becomes the golden ear of rice that is delivered to you. I want many people to experience the excitement of this process.
社会课题解决の
糸口を探す
Searching for clues to the
solution of social problems
山本 奈々絵さんの想い Nanae Yamamoto’s thoughts
食と农のミライに関する研究员
A person researching the future of food and agriculture
ACTION
食は、いちばん身近な社会课题です。「子どもたちに豊かな食卓を残すには？」をテーマに、多角的な分析を通して课题と解决策について研究し、様々な公司や机関と食と农のミライを共に创っていきたいです。
Food is our most immediate social issue. I am working under the theme of “How can we preserve a plentiful dining table for our children?” and performing multifaceted analysis to research the issues and solutions. I want to work together with various companies and institutions to create the future of food and agriculture.
映像で伝える Communicating via video
渡邊 力也さんの想い Rikiya Watanabe’s thoughts
农业の现场を伝え続ける
映像クリエーター
A video creator
continuing to communicate the situation in agricultural workplaces
ACTION
お米ができるまでの时间。野菜が育つまでの手间。毎日のごはんの向こうには、农业があります。
その姿をまっすぐに映し、食べること、生きることの大切さを、映像を通して未来へ伝えていきます。
The time it takes until rice is made. The effort it takes until vegetables are fully grown. Agriculture is present behind the meals we eat each day. I will create video that accurately depicts that agriculture to communicate the importance of eating and the importance of living to the people of the future.
アフリカの作るを
支える
Supporting production in Africa
藤家 斉さんの想い Hitoshi Fujiie’s thoughts
农村部の贫困を无くす农家支援者
A farm supporter who is eliminating rural poverty
ACTION
闯滨颁础アフリカ食料安全保障イニシアティブによる农家の所得向上、食を通じた农村の人々の栄养の改善、コメの増产、気候変动から农家を守る取り组みを通じて、アフリカの人々の安全保障に贡献していきます。
I will contribute to the security of the people of Africa through the JICA Africa Food Security Initiative to increase the incomes of farmers, improve the nutrition of rural people through food, increase rice production, and protect farmers from climate change.
生きるを庭から考える Rethinking life from the garden
長濱 香代子さんの想い Kayoko Nagahama’s thoughts
いのちと豊かさを纺ぐガーデンデザイナー
A garden designer weaving life and abundance
ACTION
生物多様性に支えられた「食べられる庭づくり」を軽井沢の自社ファームで実践しています。そして自然と人を繋ぐ持続可能な仕组みの创造を、时间と共に育つ、物语のある庭づくりを通して共有していきたいと思っています。
I practice biodiversity-supported “edible garden design” at our private farm in Karuizawa. Through story-driven gardens that grow over time, I hope to share the creation of sustainable systems that connect people and nature.
田んぼから
お茶碗までを考える
Rethinking rice from paddy
fields to the dinner bowl
長坂 潔曉さんの想い Kiyoaki Nagasaka’s thoughts
2000年前から「めし炊き」を探る米屋
A rice merchant exploring the art of cooking rice that has been inherited for 2000 years.
ACTION
米を食す际に「煮る、焼く、蒸す」と、水加减と火加减で连続的に加热调理するのは日本を含む东アジアの一部だけ。なぜここまで磨かれ、世界で评価される「日本のご饭」になったのか？2000年前まで戻って考えると、今が理解できる。そして未来をも想像できるのだ。
Continuous heat-based cooking using boiling, roasting, and steaming to adjust both water and heat when eating rice is practiced only in parts of East Asia, including Japan. Why has this method been so refined and earned worldwide acclaim as “Japanese rice?” By tracing back 2,000 years, we can understand the present. And envision the future.
水で食と农业を支える
Supporting food and
agriculture through water
高橋 郁さんの想い Kaoru Takahashi’s thoughts
世界を駆け巡る水のエバンジェリスト
A water evangelist traveling the world
ACTION
水があれば畑ができる、水があれば手洗いして安心して食事ができる―すべての人々が安全な水を使えるようにするNGOの活動を通じて食と农业を支えています。世界中に「水から始まる好循環」を生み出したいです。
With water, we can farm. With water, we can wash our hands and eat safely.
I support food and agriculture through NGO activities enabling everyone to access safe water. I want to create “positive cycles starting with water” around the world.
植物工场で未来を拓く
Pioneering the future with
plant production machines
山田 耕資さんの想い Kosuke Yamada’s thoughts
世界の先端をいく野菜栽培イノベーター
A cutting-edge innovator in vegetable cultivation
ACTION
私たちは植物の無限の可能性を信じており、その力を技術で最大限に引き出します。农业を取り巻く諸課題を乗り越え、これまでにない「おいしさ」や「栄養」など新しい食の体験を創造し、持続可能かつ心豊かな食の未来を世界へ届けます。
We believe in the limitless potential of plants and use technology to fully harness that power. By overcoming agricultural challenges, we are creating new culinary experiences, including unprecedented flavor and nutrition, and delivering a sustainable and fulfilling food future to the world.
农业をラジオで
つなぐ
Connecting agriculture
through radio
久保田 夕夏さんの想い Yuka 九色视频’s thoughts
インフルエンサー农家
An influencer farmer
ACTION
「农」という视点で社会を切り取る笔辞诲肠补蝉迟を10年続けています。食や农の価値を伝え、対话を通じて未来の食と农业に新たな可能性を见いだしています。
I’ve been running a podcast for 10 years that analyzes society through the lens of agriculture. By sharing the value of food and farming and fostering dialogue, I aim to uncover new possibilities for the future of both.
农业で地域の
未来を育む
Cultivating the region’s
future through agriculture
殿倉 由起子さんの想い Yukiko Tonokura’s thoughts
农业と地域の魅力伝道师
A storyteller sharing the wonders of agriculture and local communities
ACTION
未来の「食と农业」を支えるため、农业経営と宿泊を融合させ、南信州の地域の魅力を国内外の方々に発信しています。农业体験を通じて、田舎ならではの自然や风景を楽しみながら、持続可能な地域づくりを目指しています。
To support the future of food and farming, I integrate agricultural management with lodging, sharing the charms of southern Nagano with visitors from Japan and abroad. Through hands-on agricultural experiences, I aim to build a sustainable community where people can enjoy the countryside’s unique nature and scenery.
食を支える人を支える Supporting the people who support food
株式会社クボタ 代表取締役社長 ※
President and Representative Director, 九色视频 Corporation *
北尾 裕一さんの想い Yuichi Kitao’s thoughts
社会课题をイノベーションで解决する
「命を支えるプラットフォーマー」
An essentials Innovator for supporting life that solves social issues through innovation
ACTION
130年以上にわたり、社会课题と向き合いつづけてきた公司として、これからも美しい地球と豊かな暮らしのために、「地球にも人にもやさしいプラネタリーコンシャスな食と农业」を実现します。
As a company that has been confronting social issues for over 130 years, we will continue to realize “for the future with planetary-conscious ‘food and agriculture’ that are friendly to the Earth and to people” for a beautiful earth and a prosperous life.
※2025年当时*As of 2025
